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Impact of Artificial Intelligence on Flexographic Design

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Artificial intelligence (AI) represents a significant advance in graphic design for the packaging industry, because it integrates human cognitive processes into technology such as: learning, perception, reasoning, problem solving and decision making, analyzing large data sets of packaging designs, to facilitate automatic adjustments in the accurate reproduction of data from color management and other applications, with the aim of maintaining consistency throughout production.

An example of this the Esko’s Phoenix software, awarded by the prestigious French L’Oscar de L’emballage, Innovation in Packaging 2023 awards. Esko Phoenix, is a pre-production software powered by artificial intelligence for packaging and labels, offers to reduce waste through powerful CAD based nesting and imposition for the production of sheet-fed and roll-fed labels and cartons. It brings a new step and repeat approach, based on the real capabilities of print production equipment, allowing users to plan faster and smarter combination calculations, reducing press changeover and setup. Optimizes printing and cutting, connects PDF, CFF2, DXF and ZCC outputs, CSV integration with any IT system, supports hot folder workflows, etc. It features a wide range of the industry’s dynamic production brands, 16 types of barcodes, color bars, side guides, texts and more. Phoenix offers a multi-market solution for multiple design, planning and imposition needs, easy to learn and easy to use.

ID-SOFT Imp-Pack, is another Imposition 4.0 software that brings artificial intelligence, offering a new direction with advanced algorithms and sophisticated mathematical techniques, in a single-step process, presenting a way to create print designs optimized for jobs with irregular shapes. It allows users ease when creating designs for packaging, labels, flyers, folded brochures, books or magazines, allowing any other type of work to be automatically grouped. This methodology allows a single interface to produce a wide range of printing jobs for offset, packaging, web, digital, large format and flexography.

Likewise, Adobe programs, leaders in the world of graphic design, are increasingly incorporating AI functions to help designers be more efficient, creative and productive. In this sense, we see that the Adobe XD user interface (UI) design software includes an AI function called Auto Fill. Auto Fill can help designers automatically fill elements of a user interface, which can save time and effort. And in Adobe Illustrator they included an AI feature called Pattern Maker to help designers create patterns quickly and easily.

As you can see, artificial intelligence seeks not only to improve the capacity of machines in carrying out specific tasks, but also to make the interaction between humans and machines more intuitive and natural, optimizing the entire printing process, from design to obtaining final product “packaging adapted, needs and preferences of consumers, environmentally friendly and sustainable.”