If you’re thinking about printing your packaging and don’t know where to start, there are some important checks you should do to ensure you get the results you want and make the printing process a successful experience.
1.- Verification of the design: Is your design ready to be printed?
This means that you must make sure that the elements with which the file of your design has been elaborated (colors, fonts, images, etc.) comply with the technical specifications of the printer. For example, some printers may require specific lines or color combinations. If your design doesn’t comply with this, it could result in you getting a poor print or the printer not being able to print what you want. That is why it is important that your design be made respecting those technical specifications.
2.- Verification of the material: Do you have the appropriate materials?
Coordinate with the printer which is the most suitable material for your project. This includes everything from choosing the size and type of substrate (material), to the type of ink to be used. If you are not sure what type of material you need, the printer can help you by doing print tests on different substrates and color combinations so that you can physically observe the result and choose the one that best identifies with your project.
3.- Verification of the process: Do you understand the printing process?
Understand all the stages involved in the printing process and be clear about how long it will take to print your packaging. Asking questions and researching ahead of time will help ensure there are no surprises, organize your logistics, and meet your projections.
Taking the time to carry out these verifications, in addition to saving you time and money, will ensure that you obtain the packaging with which you want to be recognized in the market.
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