When we are at home, we go to the supermarket, we enjoy a picnic, we go shopping, we travel, we pack, we go to the pharmacy; at least on one occasion we take in our hands or see:
PACKAGING.
The supermarket chain Whole Foods sells up to 55,000 products at a time on its shelves, the brands compete with each other so that we as customers are the final judges and buy! Therefore companies invest hundreds of thousands of dollars in packaging designs.
Create, think, conceptualize to finally design. Not without first analyzing the market and asking yourself: “Do you want to relaunch or create it?” What is currently available on the market? what are you looking for in your sector (clothing, pharmacy, a & b). Strange sometimes attracts attention and captures the public’s attention. Fresh, simple but colorful designs, the use of images in some packages in Venezuela, for example, is not very common, however this may be an option, in a Sugar package, adding images related to the percé product. ” Juan Pablo Tejada Hernandez, General Manager Worldflex C. A, our strategic allies in the country.
Here we give you several tips to design an impact packaging, so that your products in addition to quality stand out from the rest:
- Define your business objectives
When designing a new packaging for your product, it is important to know the context of the project; being clear about what products you will sell and how you will sell it, and who the target audience is. Identify what you want to convey and what to do to make your audience want to buy it. Communicate the benefits that the customer indicates if they choose to consume it. - Authenticity
Many brands offer to exaggerate a bit with their messages and therefore consumers see them as false. Be authentic and real with your brand. Tell your story, don’t be dishonest, and again, let your product do the talking most of the time. - The source
The letters are the first thing people see when they look at the packaging of a product…. reading it, in addition to the colors, the first look will have to do with what your packaging says, so the choice of fonts is extremely important.
Use bold, easy-to-read fonts for your packaging designs. Keep it simple and make sure your packaging is legible. - Keep it simple
Don’t try to do too much and let it be the product that does most of the work. That way, you won’t create a messy, tacky, or hard-to-read package layout. - Durable packaging
By doing this, you ensure that the product finally hits a shelf and still looks like new. That’s an added value for consumers, which means you can charge a little more to help cover those extra costs for better, more durable, and no less importantly sustainable packaging. - Sales channel. With this point clear, the design and production department will focus on creating the perfect package in terms of shipping characteristics, storage space, structural integrity, and safety and cost. Starting with the right design options early on will cut your time and costs, among other details.
The brand packaging is the letter of presentation of the product or service that it is trying to promote; Thousands and thousands of them are launched on the market daily, with particular packages, which communicate different things and are aimed at private audiences. As long as you invest in quality designer materials and keep things simple with your design, you should be able to create something that consumers will react positively to.
Cover Source Image, Tecnología del Plástico